When Trade Routes Shift, Trust Carries the Risk

For almost two decades, Biurteksa has supplied IT products and consumer electronics to partners across Europe, the Middle East and international markets. Operating from warehouses in Lithuania and Dubai, the company works with distributors, wholesalers and traders across a broad portfolio of global brands.

Featured in the ITC Malta 2026 Delegates Directory, Saulius Rudokas, CEO of Biurteksa, shares how the business manages changing market conditions while maintaining its commitments to customers. Trust, clear communication and the ability to make difficult decisions all play a part when supply chains do not go to plan.

Key Takeaways

• Strong customer relationships can help businesses manage supply chain disruption with greater confidence.
• Regular, transparent communication helps customers and suppliers respond when circumstances change.
• Freight costs, stock availability and working capital all need to be considered when making supply chain decisions.
• Keeping commitments during difficult conditions can strengthen long term commercial relationships.
• Face to face meetings remain important for maintaining relationships across international markets.

Industry Perspective

International distributors operate in a market where freight costs, transport routes and delivery times can change quickly. When disruption occurs, businesses may need to balance the immediate cost of a decision against its wider impact on delivery commitments, customer relationships and future business.

Biurteksa's experience shows how communication and decisive action can help businesses respond when plans change. In one example, the company chose to move goods by air at significantly higher cost in order to keep its promise to a customer, demonstrating how commercial decisions can extend beyond the immediate cost of moving the product.

Featured Quote

“We had to make a last minute decision to move goods by air at significantly higher cost, simply to keep our promise to the customer.”

What Traders Can Learn

• Keep customers and suppliers informed when market conditions or delivery plans change.
• Consider the wider commercial impact of freight decisions alongside the immediate cost.
• Build flexibility into purchasing and inventory planning where possible.
• Invest in relationships that can support difficult conversations and decisions when disruption occurs.

Read the Full Feature

Read the original Biurteksa editorial from the ITC Malta 2026 Delegates Directory to learn more about how the company manages supply chain disruption while maintaining customer commitments.

Read the full feature here.

Originally published in the ITC Malta Delegates Directory (June 2026).

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